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Reach the next
billion mobile players

Loom helps app advertisers acquire users through high-impact ads inside mobile web games.

Book a meeting See how Loom works
Performance advertising beyond traditional app inventory.
Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration Mobile web gamesGenre-matched deliveryInterstitial & rewardedAttributed installsPerformance optimizationPublisher-safe integration
5,000+
Publishers
2,000+
Advertisers
Tiers 1, 2 & 3
Global GEO coverage
Audience opportunity

A major mobile audience outside the app stores

Players open web games instantly in their mobile browsers. Loom gives app advertisers a new way to reach these audiences during active moments of gameplay.

1B+
billion-scale monthly
web gaming activity
Puzzle
Casual
Arcade
Simulation
How Loom works

From mobile gameplay to measurable growth

1

A player opens a mobile web game

A real person starts playing instantly in their browser. No download, no install, no friction.

Opportunity received
2

Loom evaluates the advertising opportunity

The engine reads the game, genre, and placement context to judge relevance for each campaign.

Campaign matched
3

A relevant app campaign is selected

An ad is delivered inside the game, at an appropriate moment in the session.

Ad delivered
4

Performance signals improve delivery

Results are measured and used to improve which combinations get delivery next.

Install attributed

Delivery optimized: attributed install data feeds back into campaign matching, so stronger combinations earn more delivery over time.

For advertisers

Acquire app users through mobile web games

Reach engaged gaming audiences and optimize campaign delivery toward measurable installs.

Explore Loom for Advertisers
For publishers

Add performance demand to your web games

Connect gaming inventory to app advertisers while keeping control of placements and the player experience.

Explore Loom for Publishers
Why Loom

Built for advertisers and publishers alike

01

New audience access

Reach mobile players beyond traditional in-app advertising channels.

02

Performance-driven delivery

Campaign distribution shifts using attributed performance signals.

03

Gaming-native formats

Ads appear during appropriate moments in the gameplay experience.

04

Measurable acquisition

Clicks and attributed installs feed campaign reporting and optimization.

Turn mobile web gameplay into app growth

Book a short introductory call to discuss an advertiser campaign or a gaming inventory partnership.

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